STRONG
An 8-week fitness program designed for women over 40 who want to lose 5-15 lbs. and keep it off
Our signature metabolic fitness program is tailored for women struggling with stubborn weight gain. It's dedicated to helping you achieve a more toned body and a faster metabolism, all while enjoying the same meals as your family. With our program, you'll finally be able to reveal those beautiful muscles.
We Start May 5th!
Sign up now and gain immediate access to on-demand workouts you can work through while you're waiting for the program to begin!
Are you tired of fitness plans that don’t work?
It’s time to experience a fitness program with a real-life trainer who will deliver RESULTS.
The Top 5 Mistakes Women over 40 Make When Struggling With Weight Gain
Assuming the weight loss and toning strategies that worked in your 20s will still work in your 40s.
Jumping from one trend to another, taking advice from 20-something influencers and celebrities on social media.
Believing that success only comes from daily, grueling 60 minute workout AT the gym.
Relying solely on light weights, high-intensity interval training (HIIT), or routine Peloton sessions as your complete workout plan.
Feeling so overwhelmed by the options and fear of injury that you avoid starting anything at all.
If this is you, don’t worry—
this is exactly where we help you break the cycle.
What most women miss is a real solution, not just workouts. It’s a scientifically-backed system, tested by fitness professionals and countless everyday women looking to lose weight. Designed by a woman over 40 who is right in the trenches with you, this program is straightforward, flexible, and time-efficient. We cut through the nonsense to deliver lasting results.
JOIN NOW, $169 (Reg. $249). As a group, we start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
HOW DOES IT WORK?
There is a method to this madness- this isn’t random workouts! YOU will follow my proprietary triple S strategy and my 40-20 method to get a fit and toned body!
Weeks 1-4 STRONG & SCULPT: here we will build that MUSCLE! More muscle means speeding up your metabolism
Weeks 5-8 SHRED: Now that the muscle is built, this is where we REVEAL that lean muscle you have built.
AND… each week we also include a STRETCH with our STRONG YOGA programmed to STRETCH the muscles we’ve worked all week long
40-20 method:
The 40-20 Method emphasizes strategic nutritional strategies to amplify fat loss, boost muscle tone, and elevate your energy levels—every single day.
This isn’t just about workouts; it’s a transformation of how you move, eat, and think about your health. We’ve distilled decades of fitness science into a straightforward, no-nonsense plan that's everything you need to lose fat, get toned, and finally feel fit, STRONG, and amazing after 40!
As a group, we start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
Get real results with a program that's more than just workouts—it's a proven system based on science to boost your metabolism and shed pounds. Discover how our STRONG method can revolutionize your fitness journey!
I love the accountability and flexibility
"STRONG is such a blessing in my life. I love the accountability and flexibility"
Do it at a time that works best for you!
"I’ve been strength training since high school and am approaching 50 but needed a mental shift with my strength training to keep me motivated yet challenged and not overly complicated! This program has provided me with just that- it is for beginners and experienced alike! Plus you can do it at a time that works best for you!"
I love having Hollie's accountability
"I live in California and my sister lives in Carmel, IN. She is my best friend and my whole life I have always tried to be more like her.
In the summer of 2022 I moved to a new neighborhood and too far away from my workout group so I needed something new. Karen told me I should join Hollie's program with her.
I have never made a live workout but I love hearing Hollie cheer on my sister during the workout. I love having Hollie's accountability along with my sister and having something else to connect us when we are so many miles apart."
The strong program is the first workout program I have consistently done!
"The strong program is the first workout program I have consistently done! I love been following the program for over 2 years and have no plans to stop now because it works for my schedule and my body!"
Hollie pushes me to keep going.
"I love the STRONG workouts! I am so much stronger and I like the live workouts where Hollie pushes me to keep going."
WHAT'S INCLUDED?
5 Workouts + 1 Yoga Session per Week: 48 total workouts. ($600 value)
40-20 Nutrition Framework teaching you how to fuel your body effectively every day to optimize results. ($200 value)
Flexible Workout Options: Complete your workouts: live on Zoom, through follow-along videos, or by using demo videos on our dedicated app. ($500 value)
Activity Monitoring: track your workouts in our exclusive App. ($50 value)
Private Messaging with your coach & trainer. ($200 value)
Private Community Chat for community & camaraderie with other STRONG women. ($100 value)
4 Interactive Q&A/Coaching Sessions ($400 Value)
STRONG is your one-stop virtual fitness studio, delivering over $2000 worth of fitness & nutrition guidance and community support—all tailored specifically for women over 40 looking to lose weight, get toned and speed up your metabolism.
JOIN NOW, $169 (Reg. $249). We start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
I know your calendar is FULL and you don’t have hours to spent at the gym….
Every workout in the STRONG program is 40 minutes or less and can be done with minimal equipment: dumbbells & resistance bands!
In order to keep our metabolism moving in our 40s we have to make sure building and maintaining our muscle is the main PRIORITY!
I have spent the last 5 years getting my body STRONG for my 40s AND have taught hundreds of women to do the same– Now it is YOUR turn!
MUSCLE is the GOLDEN TICKET to being toned!
What worked in your 20s and 30s isn’t going to cut it anymore. We do have to be more intentional with our training. Those random youtube videos and HIIT workouts just don’t cut it anymore.
After 40, the way we fuel our bodies is not just important—it's critical.
That's why the STRONG program includes my 40-20 nutrition framework designed to teach you the essentials of nutrition without restrictive diets.
Feel like you need additional personalized support?
Add this specialized plan to your STRONG program to accelerate your fat loss results. Here’s what you gain when you upgrade:
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A personal nutrition plan designed to target fat loss effectively.
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Weekly educational videos to guide you and enhance your understanding of effective fat loss strategies.
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Daily nutrition check-ins and feedback (Monday-Friday) to keep you on track and motivated.
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Four LIVE Q&A sessions to connect you with expert advice and a supportive community.
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The Fat Loss Formula Meal Template to simplify your meal planning.
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Custom weekly meal plans and grocery lists to make healthy eating straightforward and stress-free.
Add the Fat Loss Formula now and transform your body the way you've always wanted!
Upgrade STRONG with the Fat Loss Formula!
Join now $169 (Reg. $249) As a group, we start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
S
tructured Strength Training
T
otal body Wellness
R
esults with a REAL life trainer.
O
utstanding Accountability
N
utrition Framework
G
rowth Mindset
Are you in for STRONG or STRONG + Fat Loss Formula
Start by dropping your name and email below. From there, you'll be taken to make your payment selection, set up your account, and start working out today!
Join now, $169 (Reg. $249). As a group, we start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
Hey, I'm Hollie, a personal trainer and nutrition coach with over 15 years of experience
I’m excited to be your trainer and guide you through STRONG! I understand the overwhelming journey of maintaining fitness in midlife—juggling children, and careers, and sifting through endless online "expert" advice. You need strategies that truly work.
Like many women, I've tried it all: running, boot camps, spin classes, and even CrossFit. It was only when I started doing less cardio, cutting down on the HIIT workouts focused on correct strength training, and integrating appropriate nutrition for my midlife body that I finally looked like I worked out!
Now I've helped over a thousand women achieve the same success using the 40-20 STRONG method. They look better, they feel better, and they simply take on life differently!
As a devoted wife and mom of three, I resonate deeply with the struggle to balance a loving family and a demanding career while prioritizing my health and fitness goals.
So, grab your dumbbells, carve out a small workout space at home (yes, even a closet will do!), and let’s dedicate the next 8 weeks to your fitness & nutrition.
Are you ready? This will be the last time you google “how to lose weight in midlife”.
As a group, we start on May 5th!
But if you sign up now, you'll gain immediate access to on-demand workouts, you can work through while you're waiting for the program to begin!
STRONG has changed me!
"STRONG has changed me. Physically & mentally. I feel stronger & more confident than ever. Ready to take on all that life hands me!!"
I love all the consistency
"I love all the consistency, the way Hollie builds on things each week so I can really feel myself improving, but then it also changes every few weeks. Just when I'm starting to get tired of the same exercises, they change! I also love the devotional at the end - I feel like I'm working on more than just the physical aspect of myself!"
STRONG has been the perfect solution for me!
"I have never committed to a program for very long. I like to walk, but that was really the extent of my exercise. I lost 30 pounds since September 2022, but found that I looked flabby and I still wasn’t proud of my body.
STRONG has been the perfect solution for me! I like the workouts, and although I have maintained my weight loss and haven't lost any more pounds, I have lost 8 inches with this program in the last 10 weeks! That is exactly my goal! I FEEL so much stronger and able.. I also LOVE the daily devotions and prayer. I recommend STRONG to everyone!"
This program makes it super easy and effective
"I’m so thankful for this program. Working full-time, teaching, and raising kids, I have all the excuses in the world to skip a workout.
This program makes it super easy and effective - I don't have to think or plan or travel. It's all right there, leaving me with no excuses to get going!"
Easy to follow!
"I really enjoy the progressive workouts Hollie provides. They are effective, efficient and easy to follow!"
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